I’m Misayo Sato.
Product Designer with a background in Graphic Design.
I believe a high level of empathy and active listening are essential for creating designs that truly address user needs.


























Fluent in



Projects
Projects
Projects
01
Pathlit
Redesigned a SaaS company’s website and the AI-driven web app for non-tech users. Collaborated closely with cross-functional teams to ensure feasibility.
01
Pathlit
Redesigned a SaaS company’s website and the AI-driven web app for non-tech users. Collaborated closely with cross-functional teams to ensure feasibility.
01
Pathlit
Redesigned a SaaS company’s website and the AI-driven web app for non-tech users. Collaborated closely with cross-functional teams to ensure feasibility.
01
Pathlit
Redesigned a SaaS company’s website and the AI-driven web app for non-tech users. Collaborated closely with cross-functional teams to ensure feasibility.
02
Konnect.
Designed a responsive web app that helps users connect with local community services. Prioritized essential elements with a mobile-first approach, informed by qualitative data and usability testing.
02
Konnect.
Designed a responsive web app that helps users connect with local community services. Prioritized essential elements with a mobile-first approach, informed by qualitative data and usability testing.
02
Konnect.
Designed a responsive web app that helps users connect with local community services. Prioritized essential elements with a mobile-first approach, informed by qualitative data and usability testing.
02
Konnect.
Designed a responsive web app that helps users connect with local community services. Prioritized essential elements with a mobile-first approach, informed by qualitative data and usability testing.
03
Pacific Coastal Airline
Redesigned a responsive web app for a local Canadian airline, introducing a fresh, modern visual identity aimed to engage young customers.
03
Pacific Coastal Airline
Redesigned a responsive web app for a local Canadian airline, introducing a fresh, modern visual identity aimed to engage young customers.
03
Pacific Coastal Airline
Redesigned a responsive web app for a local Canadian airline, introducing a fresh, modern visual identity aimed to engage young customers.
03
Pacific Coastal Airline
Redesigned a responsive web app for a local Canadian airline, introducing a fresh, modern visual identity aimed to engage young customers.
04
Graphic Design Work
A selection of my freelance print-base graphic design projects, ranging from packaging design to brochures.
04
Graphic Design Work
A selection of my freelance print-base graphic design projects, ranging from packaging design to brochures.
04
Graphic Design Work
A selection of my freelance print-base graphic design projects, ranging from packaging design to brochures.
04
Graphic Design Work
A selection of my freelance print-base graphic design projects, ranging from packaging design to brochures.
My strength
My strengths
Graphic skills
With my Graphic Design background, I’ve learned how to leverage visual elements to influence behaviour and drive business outcomes.
Graphic skills
With my Graphic Design background, I’ve learned how to leverage visual elements to influence behaviour and drive business outcomes.
Graphic skills
With my Graphic Design background, I’ve learned how to leverage visual elements to influence behaviour and drive business outcomes.
Graphic skills
With my Graphic Design background, I’ve learned how to leverage visual elements to influence behaviour and drive business outcomes.
Empathizing skills
My experience in supporting people with disabilities taught me the power of active listening and empathizing when communicating with people to identify their needs, helping me identify user needs efficiently.
Empathizing skills
My experience in supporting people with disabilities taught me the power of active listening and empathizing when communicating with people to identify their needs, helping me identify user needs efficiently.
Empathizing skills
My experience in supporting people with disabilities taught me the power of active listening and empathizing when communicating with people to identify their needs, helping me identify user needs efficiently.
Empathizing skills
My experience in supporting people with disabilities taught me the power of active listening and empathizing when communicating with people to identify their needs, helping me identify user needs efficiently.
My experience
Aug 2023 - Current
PlayTogether
B2C startup in the game industry
PlayTogether
B2C startup in the game industry
Aug 2023 - Current
UX/UI Designer
Optimized a new web application for responsive design across all screen sizes for 200K+ users.
Developed a design system that defined the consistent application of components, typography, spacing, layout, colours, iconography, and interactive behaviours across breakpoints.
Optimize a web app for responsiveness by implementing breakpoints and simplifying design elements, improving consistency and reducing workload for the dev team. Create a style guide for consistent use of components across screen sizes.
May 2024 - Aug 2024
Pathlit
B2B startup offering an AI-driven app
Pathlit
B2B startup offering an AI-driven app
May 2024 - Aug 2024
UX/UI Designer
Redesigned a SaaS company’s website and the AI-driven app’s information architecture, enhancing the user interfaces to ensure a seamless and intuitive onboarding experience while reducing cognitive load for non-technical users.
Collaborated with a graphic design team to create a new branding guide for the SaaS company. Led the redesigning of the website using the new guide and user interview data. Simplified AI workflow automation for non-technical users with updated information architecture and UI.
Jan 2024 - Feb 2024
Prepr
Not-for-profit social enterprise
Prepr
Not-for-profit social enterprise
Jan 2024 - Feb 2024
Product Designer - Internship
Led a design team on a collaborative digital product project under expert mentorship, to guide agile design decisions and enhance efficiency.
FAQ
What is your design process?
What is your design process?
What is your design process?
How do you prioritize features in your designs?
How do you prioritize features in your designs?
How do you prioritize features in your designs?
How do you prioritize features in your designs?
How do you incorporate accessibility into your designs?
How do you incorporate accessibility into your designs?
How do you incorporate accessibility into your designs?
How do you handle design feedback?
How do you handle design feedback?
How do you handle design feedback?
What kind of clients or projects do you prefer working on?
What kind of clients or projects do you prefer working on?
What kind of clients or projects do you prefer working on?